Why Join the BTA Travel Coaching Program
As a travel coach, your expertise helps clients navigate transformational journeys—but most coaching models rely solely on private or group sessions, limiting both scalability and financial growth. The BTA Travel Coaching Program offers an innovative way to expand your business, elevate your authority, and generate sustainable revenue—without adding more hours to your schedule.
Brand your expertise with a Private Members-Only Luxury Travel Club:
✔ Diversify Your Revenue Streams – Expand your coaching sessions by offering premium, high-touch travel services.
✔ Establish a Branded Membership Model – Create an exclusive travel club tailored to your niche, reinforcing your authority.
✔ Monetize Effortlessly – Earn commissions on luxury hotel bookings and VIP experiences, generating income with every trip your clients take.
✔ Position Yourself as an Industry Leader – Enhance your credibility and attract high-value clients who trust your expertise.
Through BTA’s exclusive partnerships, proprietary booking engine, and expert mentorship, you can provide your clients with VIP travel experiences—ensuring they return to you for both guidance and luxury travel planning.
Build a mindful, assertive, profitable and sustainable business.
About BTA
BTA is an award-winning luxury travel agency headquartered in Scottsdale, Arizona, and nationally renowned for crafting unparalleled travel experiences. Founded in 2017, we have served thousands of luxury travelers and curated experiences to the world’s best hotels and exotic destinations. As a Member of Virtuoso, an exclusive global network our relationships elevate travel experiences and open doors you may not even know exist. We are also exceptionally proud to be one of only 50 Travel Agencies worldwide Endorsed by Forbes Travel Guide. We are also proud to be an official partner of the Travel Coach Network, which trains, educates, and certifies travel coaches through the International Coach Federation certification program.
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How BTA Helps You Attract & Convert High-Value Clients
As a travel coach, your success depends on identifying, attracting, and converting the right clients. The challenge? When you only offer paid services, it can be difficult to get new prospects to engage. Clients are hesitant to invest in high-ticket services without first experiencing the value you provide.
BTA solves this by giving you a low-risk entry point to introduce potential clients to your expertise—helping you warm up leads and guide them through the decision-making process.
Identify & Attract: Bring in the Right Clients with Low-Risk Offers
Instead of relying on direct sales pitches, offer a complimentary value-driven experience to establish trust and credibility. With BTA, you can:
✔ Provide exclusive VIP perks at 2,800+ luxury hotels, villas, and curated experiences
✔ Invite prospects to join your private travel club, where they access special member-only benefits
✔ Offer personalized travel insights and recommendations, reinforcing your role as a trusted travel expert
By removing the upfront financial barrier, you allow potential clients to experience your expertise and see why booking through you is better than booking on their own.
Warm Up & Convert: Position Yourself as a Trusted Luxury Travel Coach
Luxury travelers want to work with experts they trust—but trust is built over time. Instead of immediately selling coaching packages, use your travel club and VIP access as a warm-up tool to:
✔ Strengthen your “know, like, and trust” factor
✔ Provide immediate, tangible value that differentiates you from competitors
✔ Convert casual followers and prospects into paying clients
When clients experience the benefits of working with you—without financial risk upfront—they become more willing to invest in your full-service travel coaching and advisory packages.
How BTA Helps Travel Coaches Retain Clients & Build Long-Term Revenue
How BTA Helps Travel Coaches Retain Clients & Build Long-Term Revenue
Once a client has booked through you, the next goal is retention—turning them into repeat customers and lifelong advocates.
Retain: Keep Clients Engaged and Coming Back
BTA’s model is designed to keep your clients within your ecosystem, ensuring they return to you for future travel instead of seeking alternatives.
✔ Offer VIP travel perks and personalized upgrades that clients cannot get elsewhere
✔ Provide a seamless, high-touch booking experience that fosters loyalty
✔ Maintain long-term engagement by keeping clients connected through your travel club
Once clients associate YOU with elevated travel experiences, they are far more likely to book again and refer others.
Scale: Create a Profitable, Sustainable Business Model
Unlike traditional affiliate programs that rely on one-time transactions, BTA’s travel coaching model helps you generate consistent, long-term revenue through:
✔ Repeat bookings from satisfied clients who return for more luxury travel
✔ Premium commissions on high-end hotels and experiences
✔ Referral business—happy clients become your biggest advocates
✔ Group travel – offer exclusive and unique group experiences for your members
Luxury Travel Coach Benefits
Premium Earning Potential: Tap into the lucrative luxury travel sector, where high-net-worth clients prioritize experience over price—translating into higher commissions and greater long-term revenue.
Affiliate Earnings Made Simple: Unlike traditional affiliate programs that rely on expiring cookies and lost commissions, our program ensures your earnings are protected for every luxury booking.
Long-Term Client Relationships: Invite your clients to join YOUR chapter of the BTA Travel Club, where they will receive exclusive VIP service, luxury perks, and high-touch support—all curated behind the scenes by our expert advisors.
Elite Support: Receive dedicated coaching, mentorship, and business growth strategies from leading experts in luxury travel.
Travel Incentives: Top travel coaches receive travel benefits and educational experiences worldwide from BTA and our preferred luxury partners.
Other Career Opportunities: Those interested in expanding their career goals can apply to become an Affiliate Luxury Travel Advisor.
How BTA’s Luxury Travel Club Differs From Traditional Affiliate Programs
Wondering how our program differs from traditional affiliate marketing programs offered by many major OTA’s?
Mismatch for Luxury Travelers
Traditional affiliate programs fall short for luxury-minded consumers, who prioritize service and exclusivity over price. Luxury travelers expect premium perks, unique benefits, and prioritization when traveling. Who wants to spend $1000/night only to be given a room overlooking the alley?
Importance of Direct Bookings
Luxury travelers value status, loyalty points, excellent service, and unique amenities, elements exclusively maintained or elevated through direct hotel bookings. OTAs such as Booking.com, Expedia, and Hotels.com DON’T qualify.
Limited Repeat and Referral Revenue
Rather than relying on short-term cookies and fleeting interactions, BTA Travel Coaches cultivate lasting relationships with their community members, turning them into loyal clients. You’ll receive a dedicated membership portal where you can track and follow their journey from start to finish.
Not Branded to YOU
Forget generic OTA’s where your clients are lost in a sea of self-bookers. Our luxury advisors ensure your clients are welcomed with personalized messages, curated gifts, and exclusive complimentary amenities delivered on your behalf. Once they experience this style of elevated travel — they will never want to book anywhere else again.
Sample Amenities For Members of BTA Luxury Travel Clubs
Conversations With Industry Friends and Partners
“The Name of the Game is Relationships”
Success as a travel coach is not just about what you know—it is about who you are connected to. At BTA, our exclusive relationships with the world’s top luxury hotels, resorts, and travel providers give your business instant credibility and access to VIP perks that set you apart.
Through our network, you can offer your clients exclusive upgrades, personalized welcomes, and bespoke experiences—privileges typically reserved for elite travel advisors. These elevated touches enhance your value, build trust, and position you as the go-to expert in your niche.
When you partner with BTA, you gain more than a revenue stream—you gain a competitive edge that transforms your brand, attracts high-value clients, and ensures they return to you for every journey.
Julie Rose ~Travel Coach, Influencer, Solo Travel Expert. Maximizing earnings and revenue for content creators.
Onsite conversations with our amazing friends in Greece. Meet Kostas Kazopoulos, GM at Utopia Mykonos, Vangelis Daktylides owner of Myconian Collection, and Apostolis Tigkelis, Complex Director of Sales at Empiria Group.
Christina Willett, Director of Sales at Lush Experiences and Colin Exton, Director of Sales at Flemings Mayfair Hotel, London.
Thierry Dal Magro ~Director of Sales & Marketing, Evian Resorts, Fance and Moatez Khalek, Deluxe France.
Lynne Partridge, VP of Waterstone and Katy Hanagan, Director of Sales, Western Region. Personal relationships are the BEST way to elevate travelers’ experiences.
Conversation with Josh Fields, Global Director of Sales with Muse Collection, who always ensures our clients receive the royal treatment.
Travel Quiz
True of False
Majority of luxury travelers believe using a travel expert is the ONLY way to have a luxury experience.True
According to Flywire, 81% of travelers say working with travel experts is the only way to have a true luxury travel experience.
True of False
Having an easy and secure payment portal is important to attract luxury travelers.True
According to Flywire, 90 % of luxury travelers say ease of payment for all parts of their trip, such as accommodations, excursions, and bookings, is important.
True of False
Social media plays an important role in inspiring travelers to choose their next destinations.True
According to Amex, Social media have inspired 75% of travelers to travel to a specific destination with 48% wanting to travel somewhere they can show off.
True of False
Travel spending has stalled post-pandemic with travelers seeking deals over experiences.False
According to Squaremouth in 2023, travelers spent over $9300 on average for summer travel, which is 26.7% higher than 2021.
True of False
Wellness travel has been replaced by adventure travel and is no longer a top priority for luxury consumers.False
According to Virtuoso, 94% of travelers are incorporating wellness into their trips and 47% are willing to pay $5,000 – $10,000 for this self-care element per trip.
True of False
Hotel loyalty programs typically award points and status exclusively for direct hotel bookings.True
OTA’s such as Booking.com, Expedia and Hotels.com DON’T qualify for hotel loyalty programs and travelers lose out on receiving important benefits when booking on these sites.
Collaborate to Elevate With BTA’s Affiliate Program
VIP Your Clients: BTA’s partnerships with over 2800 of the world’s best hotels and resorts provide travel coaches with opportunities to collaborate with premium brands, amplifying their reach and credibility in the luxury travel space while providing exclusive and unmatched added amenities and value for your community.
Cutting-Edge Booking Engine: Our AI-powered booking engine allows travelers to book hotels using our exclusive access code, providing exclusive rates and incredible amenities typically accessible only through travel advisors.
Engage the Ultra-Lux Self-Bookers: Not all luxury travelers prefer a comprehensive travel package. However, they yearn for exclusive perks previously only available through luxury travel agencies.
Extraordinary Earning Potential: BTA affiliate travel coaches can earn 40-70% commission on the world’s best hotels.
Direct Hotel Bookings: Have your cake and eat it too by offering your clients direct hotel bookings at the world’s best properties with the best rates, VIP status, and amenities worth hundreds of dollars per stay!
BTA Is Respected In The Industry
After having to postpone our trip last year, my 19 year granddaughter and I saw an opportunity to go this summer. I don’t know how I was so lucky to find Janet at Boutique Travel Advisors, but she was an abosolute godsend. My granddaughters travel wishes were Amsterdam, Greece and Italy.
They have done it again! For years, I have been using Boutique Travel Advisors for all of our travel – whether it’s a beach vacation, a local getaway, college touring, or international travel they have exceeded our expectations! Most recently, we returned from several weeks in South Africa, visiting Cape Town, the Kruger National Park Game Reserve and Johannesburg.
Accommodations in Quito were amazing the Le Parc was unique and after a long trip just perfect… The El Porvenir Ranch was AMAZING!! we loved its rustic character while still warm and comfortable. Our room was exquisite! The horseback riding was indeed a kind of once in lifetime!!!
We did a 11 day trip to the Puglia region in mid-June after our son got married outside Naples. Julie worked with us very closely to provide an excellent itinerary and coordinated trip at various stops. The “hand offs” were seamless at locations and we had a fantastic time. Julie is very responsive and excellent to work with!
Our experience with the team at Boutique Travel was wonderful. The front end experience setting up the trip was fun and easy to work through to get to our desired budget and experiences. We took a 2 week family trip through several destinations in Croatia.
A Unique Opportunity for Travel Coaches Like You:
Triple Win Collaboration
This collaboration offers a triple win: your community and clients enjoy unique travel benefits, we expand our reach, and you enhance both your loyal community and earnings.
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Enhanced Earnings
Break free from the financial limitations of traditional travel coaching. With BTA, your recommendations translate into substantial income.
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Loyalty Points and Elite Status
Your clients can accrue loyalty points and enjoy elite status benefits with top hotel chains booked through our exclusive engine.
VIP Treatment and Exclusive Perks
Daily breakfast, resort credits, priority for extended check-in and check-out, and room upgrades are just a few perks your clients will enjoy.
Content Collaboration
As our trusted partner, gain exclusive access to our black book of industry contacts, leveraging experiences that elevate your travel content, enhancing your credibility in the luxury travel niche.
BTA’s AI Powered Booking Engine
Best Available Rates
Our advanced booking engine guarantees the best available rates, special amenities, exclusive offers, and loyalty status for hotels, making you look like the Rock Star we know you are.
Exclusive Access
Luxury travelers are looking for off-the-beaten-path destinations, unique accommodations options and behind-the-scenes accesss. Leverage our relationships to elevate your brand!
Steps To Become A BTA Luxury Travel Coach
Fill Out Application Form
Our team will carefully review all applications to select the top coaches for our first cohort. All BTA Travel Coaches must complete the TCN Certification Program.
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Informational Webinar
Attend our live webinar with the Travel Coach Network.
Tuesday, March 11th at 4 PM EST.
Selection Process
BTA will announce the travel coaches chosen for the program in April. If you are not selected you can reapply for future cohorts.
Onboarding
We will provide you with a custom BTA Travel Club booking widget and logo to add to your site. Users will also have a personal dashboard for tracking their bookings and commissions. We make it easy and straightforward for you to generate revenue and grow your brand.
Generating Revenue
Invite your clients and community to join YOUR chapter of the most exciting travel club in the world. Promote the hotels and resorts in our luxury collection that resonate with your brand and audience. Watch your revenue soar as your clients experience what it’s like to travel as a true VIP.
Share and Grow
Share your exciting content with our audience, tag our amazing suppliers and enhance your relationships with the world’s best hotels and resorts. Top coaches will receive exclusive invitations to join us on incredible trips and at conferences around the world.
Apply Today
Space Is Extremely Limited
At Boutique Travel Advisors, we uphold an impeccable reputation in the luxury travel space, which is why we maintain a highly selective admissions process for our Travel Coaching Program. We seek professional, influential travel coaches whose brands resonate with affluent, discerning travelers and who are committed to delivering exceptional, high-touch experiences.
We welcome luxury travel coaches across various niches, including:
✔ Adventure & Expedition Travel – For coaches curating exciting adventure experiences in remote or exotic destinations.
✔ Wellness & Transformational Retreats – Coaches specializing in rejuvenation, mindfulness, and immersive self-care journeys.
✔ Luxury Lifestyle & Bespoke Travel – Experts offering tailored, VIP travel experiences to travelers who enjoy the freedom of self booking.
✔ Family Travel – If you specialize in helping families create meaningful, authentic travel experiences our program is a great adjunct, with thousands of family friendly hotels, resorts, villas and activities.
This program is designed to seamlessly complement your brand, enabling you to enhance your authority, expand your offerings and increase your revenue.
Apply today to discover how BTA can elevate your coaching business and create extraordinary travel experiences for your clients.
BTA Luxury Travel Coach Application
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