Virtuoso travel agency

Welcome to BTA’s Arts and Culture Division, led by our resident glass artist and advisor, Cara Brown. We specialize in creating unforgettable travel experiences centered around the vibrant world of arts and culture. Whether you are an individual seeking to immerse yourself in the local art scene or a business looking to organize a culturally enriching corporate retreat, our team of expert advisors is here to curate a tailor-made journey that perfectly aligns with your interests and preferences.

At BTA, we understand the profound impact of arts and culture on one’s travel experience. That’s why we go above and beyond to curate tailor-made itineraries that showcase each destination’s vibrant artistic heritage and cultural richness. From exploring renowned museums and galleries to attending captivating performances and festivals, we ensure that every aspect of your journey is infused with meaningful experiences.


At BTA, we believe that arts and culture are the heart and soul of any destination. We are passionate about connecting travelers with the rich artistic heritage, local traditions, and contemporary creative expressions of each location we visit. Our dedicated team of advisors possesses an in-depth knowledge of global arts and culture, allowing us to design itineraries that go beyond the surface and provide a truly immersive experience.


 Our team will work closely with you to understand your specific interests and preferences, ensuring that every aspect of your journey is carefully curated to reflect your passion for arts and culture. From visiting renowned museums and galleries to attending live performances and cultural festivals, we will create a bespoke itinerary showcasing the best of the destination’s artistic offerings.

Our well-versed advisors will provide you with expert guidance and recommendations, ensuring that you make the most of your travel experience. Whether you are interested in exploring classical art, contemporary installations, traditional crafts, or local music and dance forms, we will curate a journey that caters to your specific interests.

BTA arts and culture travel


As a Virtuoso member agency, we have built trusted relationships with artists, curators, and cultural institutions worldwide. This allows our clients unique and exclusive access to behind-the-scenes experiences, private viewings, and intimate interactions with renowned artists. By providing you with an insider’s perspective on the local arts and culture scene, we offer a truly special and unforgettable experience.

Our focus on fostering strong relationships with these important players in the art world allows us to elevate your travel experience to a whole new level. Let us help you discover the world of art and culture in a truly unique way.


At BTA, we are passionate about responsible travel! We prioritize supporting local artists and artisans, preserving cultural heritage, and promoting eco-friendliness. Our goal is to create a positive impact on the communities we visit, and we encourage our clients to engage with arts and culture in a sustainable and meaningful way. We are dedicated to promoting responsible travel practices that benefit both travelers and local communities. It’s our pleasure to share our love for travel with you and make a difference in the world!

arts and culture sustainable


At BTA, our collective commitment to being an integral part of our local art and communities is exemplified through a multifaceted initiative. We actively engage in organizing special events to celebrate and showcase local artistic talent. Complementing this, we conduct educational seminars on arts and culture travel, fostering awareness and understanding within our travel community. Our travel programs, both general and private group trips, are curated to immerse participants in diverse artistic traditions and creative environments. In a bid to give back, we’ve formed a meaningful partnership with Regent Cruises, ensuring that a portion of proceeds from select cruises contributes to charitable causes, enriching our travel experiences while positively impacting the community. Through these interconnected efforts, we strive to create a dynamic relationship between BTA and the local community, actively contributing to their growth and sustainability.


“Culture and art are the vibrant threads that weave together the tapestry of travel experiences. They provide a window into the soul of a destination, allowing us to connect with its history, traditions, and the creative expressions of its people. Immersing ourselves in the local culture and art forms not only enriches our journey, but also fosters a deeper understanding and appreciation for the diverse world we inhabit. It is through these encounters that we truly embrace the beauty and significance of our global community.”

“Research shows that it’s not just creating art that has profound effects on the human psyche, but also simply beholding it – so when it comes to travel I’m always thinking about a hotel’s aesthetic and what I can take bring home with me. How you feel about where you stay truly does impact your trip! The artistic elements of the hotel tend to inspire me. One thing that is constantly on my mind when I’m abroad is “what can I can bring back with me to design an inspired home.” In my opinion, what makes a piece extra special is incorporating a visit to local shops and artisans who create art into your itinerary – which I love to do for clients!”

“Little things from my journeys often surprise and fascinate me, like the beautiful manhole covers in Bergen and the architectural ironwork on the houses outside of Medellin. Someone took time to make a commonplace thing into something of beauty, the local culture values this and it is a simple delight to discover. These seemingly small things seep into my heart and often appear in my work without conscious thought. I love how art and travel becomes a part of who we are and how we see the world.”

If you hear a voice within you say you cannot paint, then by all means paint, and that voice will be silenced.
—Vincent van Gogh



Explore the Imperial Cities of Morocco and discover the country’s rich culture, fascinating architecture, and ancient monuments. Visit the stunning Hassan II mosque in Casablanca, wander through the vibrant Fes Medina, marvel at the grandeur of the Bab Mansour in Meknes, explore the historic Volubilis Roman ruins, and stand in awe of the iconic Hassan Tower in Rabat.

And of course, no trip to Morocco would be complete without a visit to the unforgettable city of Marrakech. This program offers a taste of all these amazing destinations and more.


Join us on an adventure, visiting cultural landmarks such as Bressanone, Bolzano, and the enchanting Trauttmansdorff Castle botanical gardens. Delve into the local cuisine and discover the art of apple growing. Plus, experience the exhilaration of hiking in the stunning Plose Mountain area and marvel at the breathtaking vistas of the Dolomites.

Pack your paints and brushes and spend an idyllic afternoon capturing the alluring colors of the sun as it sets over the Italian Alps before taking a mindful break to enjoy the luxurious wellness centers and spas.


Northern France offers a perfect blend of culture, art, architecture, and breathtaking landscapes. While Paris is always bustling with life, Normandy is known for its stunning coastline, exquisite cuisine, and artistic beauty.

The charming harbor town of Honfleur and Monet’s Gardens is a must-visit for art enthusiasts, while history buffs can explore the site of Joan of Arc’s historic martyrdom and the unforgettable beaches of Normandy. For a taste of royalty, visit the grand Chateau de Bizy, often referred to as “the Versailles of Normandy.”