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Janet Semenova
Co-Founder & Luxury Travel Advisor
Curated travel experiences that feel personal, immersive, and unforgettable.
Curated travel experiences that feel personal, immersive, and unforgettable.
Meet Janet
Travel with Intention
Janet Semenova is the Co-Founder of Boutique Travel Advisors, where she helps shape a more thoughtful and elevated approach to luxury travel. With a background in healthcare, entrepreneurship, and global travel, she brings uncommon depth, discernment, and care to every journey she designs.
After more than a decade as a pediatric nurse practitioner, Janet co-founded BTA with a vision to create travel experiences that are highly personalized, deeply meaningful, and seamlessly executed. Her work is guided by empathy, cultural curiosity, and a belief that travel should expand perspective, strengthen connection, and leave a lasting impression.
Today, she is known for designing journeys that are both refined and purposeful, often blending luxury, access, and meaningful local connection in a way that feels personal, distinctive, and deeply considered.
Whether planning an ultra-luxury escape, a multi-generational family journey, or a more immersive itinerary far beyond the expected, Janet approaches each trip with intention, insight, and a commitment to excellence.
60+
COUNTRIES EXPERIENCED
9+
YEARS DESIGNING TRAVEL
6
CONTINENTS EXPLORED
500+
CUSTOMIZED TRIPS PLANNED
Curated Collection
Janet's Favourite Luxury Hotels
Personally vetted properties where BTA clients receive exclusive VIP treatment.
Virtuoso PreferredParis
Le Bristol Paris
Classic Parisian elegance with warmth, impeccable service, and a sense of place that never feels overdone.
- VIP WELCOME & SPECIAL AMENITY
- $100 HOTEL / RESORT CREDIT
- PRIORITY FOR ROOM UPGRADE CONTINENTAL BREAKFAST DAILY
Virtuoso PreferredBalears, Spain
La Residencia A Belmond Hotel
Artistic, soulful, and quietly luxurious, set in one of the most beautiful corners of Mallorca.
- VIP WELCOME & SPECIAL AMENITY
- $100 HOTEL / RESORT CREDIT
- PRIORITY FOR ROOM UPGRADE CONTINENTAL BREAKFAST DAILY
Virtuoso PreferredFrance
Hotel Royal - Evian Resort
Serene lakeside living with fresh alpine air, refined simplicity, and a true sense of calm.
- VIP WELCOME & SPECIAL AMENITY
- $100 HOTEL / RESORT CREDIT
- PRIORITY FOR ROOM UPGRADE CONTINENTAL BREAKFAST DAILY
Virtuoso PreferredLaguna Beach
Montage Laguna Beach
Effortless coastal luxury with incredible ocean views and a relaxed, polished California feel.
- VIP WELCOME & SPECIAL AMENITY
- $100 HOTEL / RESORT CREDIT
- PRIORITY FOR ROOM UPGRADE CONTINENTAL BREAKFAST DAILY
Virtuoso PreferredLizard Island Resort
Lizard Island Resort
Remote, barefoot luxury at its best, where the Great Barrier Reef feels entirely your own.
- VIP WELCOME & SPECIAL AMENITY
- $100 HOTEL / RESORT CREDIT
- PRIORITY FOR ROOM UPGRADE CONTINENTAL BREAKFAST DAILY
Virtuoso PreferredCosta Rica
Nayara Tented Camp
Immersive and unforgettable, combining elevated design with the wild beauty of the rainforest.
- PRIORITY FOR ROOM UPGRADE
- CONTINENTAL BREAKFAST DAILY
- VIP WELCOME & SPECIAL AMENITY
Areas of Expertise
Janet's Specialties
Luxury adventure and expeditions
For travelers who want extraordinary experiences without giving up comfort, style, or thoughtful planning.
Ultra-luxury planning for discerning HNW clients
Highly personalized travel design with exceptional access, refined service, and attention to every detail.
Multi-generational and family travel
Well-balanced journeys that bring different ages and interests together in a way that feels seamless and enjoyable.
Unique off-the-beaten-path destinations
Distinctive itineraries that go beyond the expected, with places and experiences that feel rare, authentic, and memorable.
Philanthropic and give-back travel integration
Travel experiences that thoughtfully incorporate purpose, community connection, and meaningful opportunities to give back.
Custom itineraries with deep cultural immersion
Journeys designed to connect travelers more deeply with local culture, history, cuisine, and daily life.
Her Approach
The Art of Thoughtful Travel
Access changes everything
What transforms a trip is often what happens behind the scenes: the right relationships, thoughtful planning, and meaningful access that cannot easily be found on one’s own.
It begins with perspective
Janet approaches each journey by first understanding how her clients see the world, then shaping the experience around their curiosity, priorities, interests, and personal travel style.
Thoughtful design shapes the journey
A well-designed itinerary feels intentional from beginning to end. Janet considers timing, transitions, logistics, and the overall experience so each day feels effortless, engaging, and well considered.
Just beyond your comfort zone
The most memorable travel often begins where the familiar ends. Janet thoughtfully introduces moments that stretch perspective and invite discovery, while still feeling comfortable, exciting, and aligned with each traveler.
Featured Journeys
Experiences Designed By Janet
Japan: A Luxury Family Journey Through Culture and Cuisine
A thoughtfully designed family journey through Japan, blending cultural immersion, refined hospitality, and exceptional food experiences. From the energy of Tokyo to the traditions of Kyoto, the serenity of Hakone, and the history of Hiroshima, this itinerary balances meaningful sightseeing with quality family time. Highlights may include private culinary experiences, luxury ryokan stays, guided cultural visits, and moments that bring Japan’s heritage to life.
Iceland: An Adventure Escape for a Group of Friends
Created for a group seeking adventure, connection, and unforgettable landscapes, this Iceland itinerary combines high-energy experiences with extraordinary natural beauty. The journey includes horseback riding, ATV excursions, ice climbing, glacier hikes, and scuba diving, paired with well-located luxury accommodations and seamless planning. It is an ideal mix of excitement, camaraderie, and dramatic scenery.
Thailand: A Luxury Family Escape with Culture and Nature
This two-week Thailand itinerary was designed for a family seeking luxury, cultural immersion, and memorable shared experiences. From vibrant Bangkok to an unforgettable tented camp stay and the tropical beauty of Koh Samui, the journey includes private boat outings, elephant encounters, a volunteer day, conservation experiences, a cooking class, and snorkeling. The result is a trip that feels elevated, meaningful, and full of variety.
Why Work With Janet
Your Journey,
Perfectly Handled
Thoughtfully Personalized
Every itinerary is tailored to your travel style, interests, and priorities rather than built from a template.
Global Luxury Partnerships
Access to preferred hotels, exclusive amenities, upgrades, and trusted partners around the world.
Seamless Planning
From logistics to special experiences, every detail is carefully coordinated to make travel feel effortless.
Meaningful Experiences
Journeys designed with cultural connection, authenticity, and memorable experiences at the center.
Trusted Guidance
A knowledgeable advisor who provides insight, support, and a highly personalized level of service before and during travel.
Beyond the Expected
Creative itineraries that combine luxury with unique experiences, adventure, and destinations that feel truly distinctive.
Client Stories
What Travelers Say
About Janet
"Janet has great recommendations and her trip planning, based on personal knowledge and experience made our experience the best it could be."
Charrisse Lani McPherson
Personalized Luxury Getaway
Start Planning
Begin Your Journey
With Janet
Tell Janet about your dream trip and she'll be in touch within 24 hours.
EXCLUSIVE ACCESS
Unlock VIP Travel Privileges
Enjoy curated hotel perks, preferred access, and personalized support through BTA.
JOIN MY CLUB“Some of the best moments in travel happen just beyond what feels familiar.”